Leverage Infographics for Effective Case Studies, Shouldn’t We?

For B2B marketers and companies alike, case studies are their effective tools to make prospects feel trusted in their services/products. What could be better to hear a story of someone like you who has successfully solved their problem by using a particular solution and service?

Since people only believe in what they can see by their own eyes, case study has its place in their heart. That said, case study has all the power, compelling stories with specific customers and realistic facts and figures.

However, it’s already the past.

Now, I think a change is about to happen (I wish I was right ;), let’s see).

One fact is we human being becomes more and more overwhelmed with information but has almost no time to read all of them. Time-starved habit makes us ignore case studies as soon as we can. And it’s bad for you – marketers and me too.

Just imagine who can be excited with just dried and hard-to-swallow figures after a long tired day at work? Or when we can steal a little time at office, do we really want to read those technical and numerical papers? I bet we don’t.

Actually, these feelings have kept going on my mind these days and out of a sudden, I’ve thought if we have any chances to express our case studies in infographics? Whatever to say isn’t we’re going to put data and numbers in infographics? Which are coincidentally covered in case studies too? Fantastic, isn’t it? (Well, at least I think so).

For all of these reasons, and for my whole love for infographics, I’ve spent a day working with Power point (right, it’s Microsoft Power Point – I have to thank Hubspot for giving away their free Power point templates to creating infographics, which you can find here) and translate a case study about cloud adoption of Concern Worldwide to Microsoft’s Office 365 and put it up below in this post.

Have an interest to take a look? Wonderful!

Also, wouldn’t it be great if you can share with me your thoughts about this?

The original case study can also be found here.

CS1 - Cloud Power_b
A version of this infographic is posted at B2B Cool Infographics.

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Will Infographics Destroy Your B2B Branding Strategy?

Yep, you’ve heard it right. Infographics destroy your B2B branding strategy. How come?

Remember the first time I’ve heard and seen an infographic on the Internet, I had bad feeling for it. It’s just like a drawing piece of a kid, unorganized, crappy and most of all, not professional. We adults won’t do this to our serious marketing campaign, will we?

I was wrong. Absolutely.

Recently, when I look back I realize how much I love that colorful drawing piece, it makes me want to read and discover more (and I do with a complete infographic about white paper creation as an outcome, you can see it in my previous post here). Maybe like you, I feel more attracted to this visual content rather than any long blog post or white paper.

Now go back to our first question, can it infographic ruin our marketing and branding strategy as a professional and serious business? If you say yes, think again.

Infographic Conveys Your Expertise

When crafted well, infographic can convey your expertise and knowledge about a topic through numbers from surveys, reports and statistics. But, you say, numbers can be clearly and persuasively displayed in a white paper, can’t they?

That’s right and … wrong. Wrong because in some situations when you have to make comparison among these numbers or convey your stories through just numbers, white papers are boring and they can kill your reputation. It’s when infographic shows its powerful strength with visual content packed with numbers and charts, graphs and emoticons. This time, numbers make people interested and your readers will thank you for this wonderful kind of report.

Infographic Drives You Traffic

When talking about infographics, we talk about socializing. Why do I say that? Because they are cute and interesting, people love them and can’t resist sharing them to their friends and family. This explains why appearing on earth so long but infographics only become popular in this century thanks to the Internet and variety of social media platforms. Social media makes infographic develop and go viral among the community. And it drives traffic to your website too.

Infographic Builds Your Readership

You know that you should be where your customers are hanging around and give them what they are looking for. That’s why you leverage social media for your business online presence. However, you can’t just throw reports, blog posts and white papers at their face and tell them – read it. They are lazy and time-starved, you know than anyone. They need something more relaxed yet informative. Infographics have both. Especially, when you feed an engaging and compelling infographic to your social channels, you can build a substantial list of followers to your business.

A Successful Infographic Tells a Story

Though infographics can be very helpful and effective in marketing and building your business brand awareness, they can ruin your professionalism as well if you don’t know how to craft them. A successful and effective infographic always hides a story in it. If you just compose your infographics to your liking, add images, figures, charts, and words at your own comfort, you are making a drawing piece for a kid, no more. And they will turn your readers off.

Next time, when you are going to produce an infographic for your business, remember this:

There’s always a Story in Every Infographic.

Stay tuned to my next infographic about this topic. It will be very cool!

5 Motivational Quotes from Zig Ziglar

“People don’t buy for logical reasons. They buy for emotional reasons.”

“If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.”

“If you aim at nothing, you will hit it every time.”

“You will get all you want in life if you help enough other people get what they want.”

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”

These quotes are derived from Hubspot Blog.