B2B Content Marketing in the Software Industry [Chart]

At least 99% of B2B software marketers use content marketing. How about you?
More on these statistics at Content Marketing Institute.

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Case Studies – Powerful Storytelling Technique for Your Lead Generation [Infographic]

Case studies are essential marketing tools often used by B2B marketers to get the word out about a product or service. Effective case studies work like a bridge to fill the gap between your customer’s needs and your services/products.
Let see what you can learn about case studies in B2B marketing through this infographic.

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